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THIS COURSE/PROGRAM DESCRIPTION HAS BEEN UPDATED/REPLACED!
Please refer to our online course guide at
bowvalleycollegeweb.com
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CONTINUING EDUCATION
SPECIAL EVENTS CERTIFICATE
Planning Special
Events Certificate (145 Hours)
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Special events planning is an exciting and high-energy business that is
growing quickly in Alberta. People who work in this field are
responsible for the planning, organizing, managing, promotion and
evaluation of special events such as festivals, conventions and trade
shows. This industry appeals to creative individuals who have excellent
interpersonal skills and a high regard for detail.
Introduction to Special Events (30 Hours)
Organizing and Funding an Event (30 Hours)
Special Event Logistics (30 Hours)
Legal and Ethical Considerations of Special Events (15 Hours)
Promoting an Event (30 Hours)
Planning an Event Final Project (10 Hours)
Note: Must complete the five previous courses to enroll in the final
project.
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Introduction to Special
Events (30 Hours)
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Fees: $235.00 (plus textbook)
This course introduces the foundations of events management, including
event development, career options in event management, event budgets and
event administration. Learn about determining a clients motivation for
an event and fitting the event to their goals and objectives, developing
event timelines, and the rules, regulations, and standards involved in
special events.
Textbooks available for sale from the Bow Valley College Bookstore
403-410-1740.
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Organizing and Funding an
Event
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Fees: $235.00 (plus textbook)
Explore media marketing for special events, event sponsorship, staff
requirements for an event, event organization and post-event analysis.
Learn to design a basic marketing plan, draft a sponsorship proposal,
anticipate event organization needs, create an event critical path, and
analyze all aspects of the event and relate them back to event
objectives.
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Special Event Logistics (30 Hours)
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Fees: $235.00 (plus textbook)
This course covers the details that an event manager deals with from
event location to on-site communications. Learn about food and beverage
logistics, accommodations and transportation for guests, creating an
on-site communications plan, the impact of audio, visual and
entertainment decisions, and the activities required to close an event.
Date: Jan. 12 Feb. 11 (Mon & Wed.)
CANCELLED
Time: 6:00 p.m. 9:00 p.m.
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Legal
and Ethical Considerations of Special Events (15 Hours)
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Fees: $165.00 (plus textbook)
Look at the legal and ethical issues involved in hosting an event. Learn
how event negotiations should be conducted and the importance of
obtaining the proper licences, permits and insurance for events.
Prerequisite:
Special Event Logistics
Date: March 2 March 16 (Mon & Wed.)
CANCELLED
Time: 6:00 p.m. 9:00 p.m.
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Promoting an Event (30 Hours)
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Fees: $235.00 (plus textbook)
This course discusses pricing your event, developing a detailed
marketing strategy, using the media to promote your event, rewarding
participants and volunteers, and responding effectively through
crisis communications. Learn how to work with the media to help with
fundraising for your event.
Date: March 30 May 4 (Mon & Wed.)
CANCELLED
(No class on Apr. 13)
Time: 6:00 p.m. 9:00 p.m.
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Planning an Event
Final Project (10 Hours)
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Fees: $165.00
Apply the knowledge you learned in the five previous courses to
develop an actual event plan. The key components of event planning
are reviewed, and an overview of the process of creating an event
plan is discussed. The development of the final project requires
out-of-class time.
Prerequisite:
Must have completed the five previous courses in order to take
this course
Date: May 20 June 10 (Wed)
Time: 6:00 p.m. 8:30 p.m.
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Click here for information on how to register for Continuing Education
courses.
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