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MEDIA RELEASE

Bow Valley College prepares graduates for cutting-edge opportunities through Adobe’s Academic Initiative program

June 8, 2017

CALGARY - Bow Valley College will be the first and only Canadian post-secondary institution to participate in the Adobe's Academic Initiative analytics program.

The Academic Initiative program was created to provide faculty and students with access to the industry's leading online marketing technology.  

Beginning next year, Adobe Analytics will be offered as a component of the Fundamentals of Digital Marketing Analytics course. This course was designed as part of the College's new School of Creative Technologies' Digital Marketing Post Diploma.  

The course is also being offered, in collaboration with the Chiu School of Business, as part of the Digital Marketing major within the Business Administration Diploma.  

Learners will now have the opportunity to specialize in digital analytics using Adobe's enterprise-level platform, preparing them for careers in digital marketing after graduation.  

"As the only Canadian institution to participate in the Adobe Academic Initiative program, we're really excited to provide this to our learners," says Dr. Cherylyn Cameron, Dean, School of Creative Technologies at Bow Valley College. "With the push towards integrated analytics and design, having the ability to offer this course will equip our students with in-demand skills."  

The accredited Digital Marketing Post Diploma is an eight-month program beginning in January 2018, with applications opening next week. The Adobe Analytics component of Fundamentals of Digital Marketing Analytics is designed to help learners understand how to use reports and analytics to make effective business decisions.  

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Editor's Notes                                                                                                                                             

Applications for the courses opens next week.  

For more information on the School of Creative Technologies please visit: www.bowvalleycollege.ca/creativetech      

About Bow Valley College
Bow Valley College - Calgary and region's only Comprehensive Community College - with more than 15,000 full- and part-time students, is a leader in business and health career training, community studies, creative technologies, adult upgrading, and English Language Learning. 

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