Global Tourism Management and Marketing Diploma

MINISTERIAL APPROVAL PENDING

Tourism is big business and continues to be a key contributor to our province’s job creation and economic health. In Alberta the sector creates 111,000 jobs, and generates over five billion dollars in revenues. Demand for employees in the sector is consistently higher than supply.

The Tourism Management and Marketing Diploma is a business driven program that combines tourism-sector knowledge with marketing, management and product development. Graduates will have the skills to manage tourism products and services. Tourism specific knowledge is applied to business content examining marketing, branding, relationship selling, communication, revenue management and product development.

The Tourism Management and Marketing diploma program will prepare graduates for entry and mid-level positions. Examples of job titles include:

• Business Development Manager
• Convention Services Manager
• Corporate Sales Manager
• Destination Services Manager
• Destination Marketing Manager
• Group Sales Manager
• Incentive Travel Manager
• Marketing Coordinator/Assistant
• Meetings & Convention Sales Assistant
• Promotions Coordinator/Assistant
• Manager; Sales Coordinator/Assistant
• Sales & Marketing Manager
• Tourism Marketing Specialist
• Visitor Services Manager.

Courses in Program

*Program content and admission requirements are subject to approval and subject to change

Year 1

• Financial Accounting Principles Level I
• Global Tourism Fundamentals
• World Regional Geography
• Business Communication]
• Computer Applications
• International Business
• Hospitality Law
• Introduction to Organizational Behavior
• Marketing
• Essentials of Interpersonal Communication

Year 2

• Management Studies in Supervision
• Sustainable Tourism Management
• Introduction to Media Relations
• Effective Selling Skills
• Effective Customer Service Skills
• Principles of Tourism Product Development
• Introduction to eCommerce
• eCommerce for Global Tourism
• Expos Meetings & Conventions
• Global Tourism Management & Marketing Capstone
• Career Advancement
• Work Experience for Tourism
• Entrepreneurship (E)

Admission Requirements

Academic Requirements

• Credit in English 30-1 or 30-2 or equivalent
• Credit in Applied or Pure Math 30 or equivalent

OR

• Successful completion of the General Equivalency Development test (GED) with a standard score of 520 in Language Arts; Reading and Writing; and Math

OR

• Satisfactory results on the BVC Admissions Test

English Language Proficiency Requirement

• In addition to academic requirements, applicants whose first language is NOT English must also meet the Business Department English Language Proficiency Requirement

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Transferability

Articulation agreements - Course by course articulations are available from the University of Lethbridge and Athabasaca University. See the Business Department for details.