Global Tourism Management & Marketing FAQs
What can I do with a Diploma in Global Tourism Management & Marketing? This integrated, business driven approach to tourism will prepare graduates to play a leading role in an industry that is by far the most broad and diverse industry in the world. Graduates will find themselves with an educational foundation to work with various tourism industry groups: recreation/entertainment; transportation; tour & cruise, travel services; accommodations; and food and beverage. The Tourism Management and Marketing diploma will prepare graduates for a variety of employment opportunities which may include; Business Development Manager; Convention Services Manager; Corporate Sales Manager; Destination Services Manager; Destination Marketing Manager; Group Sales Manager; Incentive Travel Manager; Marketing Coordinator/Assistant; Meetings & Convention Sales Assistant; Promotions Coordinator/Assistant; Manager; Sales Coordinator/Assistant; Sales & Marketing Manager; Tourism Marketing Specialist; Visitor Services Manager.
Where is this program taught?
This program is taught at Bow Valley's downtown Calgary campus.
What is the expected growth projection in this industry?
Tourism is big business and continues to be a key contributor to our province's job creation and economic health. In Alberta this industry creates 111,000 jobs, and generates over five billion dollars in revenues. Demand for employees is consistently higher than supply. By 2025, the gap between labour supply and demand in Alberta is estimated to rise to 7,212 in Edmonton, 8,600 in Calgary and 5,973 in the rest of the province. (Canadian Tourism Human Resources Council's Tourism Labour Supply and Demand Study, 2008).
How much can I expect to earn after completing a Diploma in Global Tourism Management & Marketing?
Salaries will vary depending on which industry sector, experience and the employer's salary scale. Salaries for occupations targeted by this program range from $45,000-$60,000 in travel services, recreation, and entertainment; and $38,000 - $46,000 in accommodation and transportation. (2009 Alberta Wage and Salary Survey, www.alis.gov.ab.ca/occinfo)
Can I transfer any of these credits towards a degree?
This diploma is new to the college as of September 2012. The College is exploring transfer agreements (both as block transfers and course by course articulation) with Universities that offer business, communication or management undergraduate degrees. We will update this information as it becomes available.
How long will it take me to complete this diploma?
The Global Tourism Management & Marketing diploma will take two years or four semesters to complete. This would also include an 8 week work experience component.
Will I need to complete a work experience component?
All students will be required to complete a four-week work experience course to receive their diploma. The work experience course will provide you with the opportunity to put your skills and talents to work in an area of special interest to you. Our work experience officers will work with you in order to ensure a suitable work placement. Some of the organizations you may be placed with include:
-Visitor & Convention Bureaus
-Tourist Board
-Travel Management
-Tour Operator
-Airline
-Recreation & Attraction
-Hotel & Entertainment
Besides my education what other attributes do I require to be successful in this industry?
Tourism is a vast and diverse industry and those individuals who chose to enter this sector should be exceptional communicators; verbal and written, organized, possess a desire to continually evolve and grow within your chosen career path. Critical thinkers, who can multi-task, react quickly and effectively to the ever-changing environment will be successful contributors to this industry.
