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Business Administration Diploma

Description: The Business Administration Diploma prepares you for a wide variety of in-demand career opportunities by developing key business skills and knowledge that employers are looking for. The program curriculum offers various innovative approaches to learning including seminars, expert guest speakers, case analyses, online business simulations, external consulting projects, and experiential excursions.

Time Commitment: This is a two year (4 terms / 60 weeks total) Diploma program. A full course load per semester includes 5 courses. Students may elect to take fewer courses each semester; however it will take longer to complete the program.

Online Option: All common Year One courses are available online, and many courses in Year Two are also available online.

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Courses in Program

Program Breakdown: This Diploma program consists of a common first year to build a practical grounding in general business skills and knowledge. In year two, students choose from nine exciting majors to further develop their business expertise in a business path that is best suited for them. Students must declare their major before applying to graduate. In Year Two of the program, you may specialize in one of the following majors:

Please review course availability when putting together your schedule. Download the program breakdown schedule

Semester dates and other important dates: Important Dates

COMMON YEAR 1 COURSES

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Common Year 1, you must receive credit for the following 9 courses:

ACCT 1101 - Financial Accounting Principles I (3 credits)*

This course covers fundamental accounting principles and concepts, including the full accounting cycle; accounting for sales and purchases of merchandise; cash control procedure; valuation of receivables and inventories. Other topics include financial statement and worksheet preparation. The course will focus on accounting practices as they apply to small business and sole proprietorship, with an emphasis placed on integrating the basic concepts of accounting.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

HRES 1101 - Organizational Behaviour (3 credits)*

The study of what people think, feel, and do in and around organizations is key to the search for best practice methods and organizational effectiveness. Throughout this course, we will focus on human behavior from an individual, group, and organization perspective while analyzing key elements which influence human behavior and thinking. In addition to the theory component, students will also have an opportunity to develop critical thinking skills through group work, discussion, research, and personal reflection.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online:   Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MGMT 1101 - Introduction to Management (3 credits)*

This course will introduce students to the principles of management and leadership. Students will review the major managerial processes of planning, organizing, controlling, and leading. The course will also examine the role of a manager as the decision-maker responsible for the attainment of strategic goals and objectives of the organization.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 and Fall 2017  Semesters
Online: Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MGMT 1201 - Business Communication (3 credits)*

This course covers the theory and practice of effective communication. The course will emphasize class participation through discussion boards, professional conduct, problem-solving and critical thinking as it relates to the communication process. Topics covered will include the importance of psychological factors of communication, clear and concise communication in the workplace, multicultural and nonverbal communication, effective listening and feedback, speaking effectively and efficiently, and the role of conflict management.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017  Semesters
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MGMT 1302 - Computer Applications (3 credits)*

This course is a general orientation to pre-packaged software programs and their application within the business environment. This includes Windows and selected system utilities.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online: Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MGMT 1401 - Microeconomics (3 credits)*

Economics is concerned with human behavior and the improvement of society.  The relationship between supply and demand and the scarcity of resources forces consumers to make choices. How do individuals make the best choices to maximize their satisfaction? Microeconomics is about choices and trade-offs, and how firms and individuals interact in markets. How do we make sense of those interactions for our own use in business or as wage earners?

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MGMT 1501 - Business Mathematics (3 credits)*

This course will cover business uses of math and algebra with specific topics including: percentages; ratios, proportions and currency exchange; merchandise mathematics; break-even and cost-volume-profit analysis; simple interest; compound interest including present and future value, annuities, loans and mortgages.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MGMT 1601 - Business Law (3 credits) [Online Only]*

With Canada’s changing business and legal climate over the past 25 years, the law has become an essential factor in successful business management. Knowing and understanding the key elements of the law can set you apart from the competition and start you out on the right foot. This course presents legal knowledge in a manner that is accessible, applicable, and business-oriented. Focus will be on learning and applying law fundamentals that are useful in today’s fast-paced, rapidly changing business environment.

Available:
In-class: None
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MKTG 1101 - Introduction to Marketing (3 credits)*

This course introduces various marketing concepts and practices. Topics include: market research, consumer motivation, buyer behaviour patterns, the industrial market, product planning and development, distribution channels, the price system, personal selling, and advertising.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None


Plus 1 of the following:

ACCT 1102 - Financial Accounting Principles II (3 credits)*

Required for students pursuing the Accounting and Financial Services majors. 

This course covers concepts and principles related to assets, liabilities and equity with a focus on partnerships and corporations. Topics include: accounting for current and long-term assets including goodwill and intangible assets; current and long-term liabilities; analysis and interpretation of financial statements; partnership and corporation accounting; and cash flow statement preparation.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online: Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
ACCT 1101 - Financial Accounting Principles I

FNSR 2101 - Introduction to Insurance (3 credits)

Required for students pursuing the Insurance & Risk Management major.

In this course, learners are introduced to risk and shown how insurance deals with it. Learners study the basic concepts and language of insurance; the legal context of insurance; and the participants in the industry and their relationship to each other. Specific types of insurance are not discussed; however, the principles students learn underlie situations and policies they will encounter in insurance and future insurance courses. 

Available:

In-class: Fall 2016, Winter 2017 & Fall 2017 Semesters

Prerequisite(s):
None

MGMT 1102 - Corporate Social Responsibility (3 credits)

If you are thinking of pursuing the Accounting, Financial Services, General Business or Insurance & Risk Management majors, please refer to the other course options.

Corporate social responsibility (CSR) articulates an organization's purpose, values, and concern for society. Through lectures, case analyses, group discussions, projects, and essays, you will examine the concepts and practical approaches successful companies are using to integrate CSR strategies with the needs of the business and evolve their strategies as business needs change.  

Available:
In-class: Fall 2016, Winter 2017 & Fall 2017 Semester

Prerequisite(s):
None

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YEAR 2 MAJORS

Accounting Major

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Accounting Major, you must receive credit for all the courses in the Common Year 1 and the following 9 courses:

ACCT 2301 - Taxation (3 credits) (Prerequisite: ACCT 1102)

This course covers income taxation in Canada, including the theoretical and practical concepts of income tax and the preparation of income tax returns. Students will develop an understanding of the concepts and rules of the Canadian Income Tax Act pertaining to the determination of personal income tax payable. Specific topics include the following: employment income, business income, property income, capital gains and losses, other income and deductions, computation of taxable income and taxes payable for individuals.

Available:
In-class: Winter 2017 semester

Prerequisite(s):
ACCT 1102 - Financial Accounting Principles II

ACCT 2101 - Intermediate Financial Accounting I (3 credits)

This course examines the complexities of current accounting principles and standards for both public and private corporate financial presentation, with a focus on the asset side of the statement of financial position. Topics covered include financial reporting, conceptual framework, foundational principles and accounting concepts; statement of income, statement of financial position, and the statement of cash flows; recognition of revenue and expenses; and accounting for current monetary balances, receivables and payables, inventory and cost of goods sold, temporary and long-term investments, tangible and intangible assets, and goodwill.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
ACCT 1102 - Financial Accounting Principles II (with a C+ minimum)

ACCT 2102 - Intermediate Financial Accounting II (3 credits)

This course continues to examine the complexities of current accounting principles and standards for both public and private corporate financial presentation, with a focus on liabilities and equities. Topics covered include current and long-term liabilities, leases, accounting for income taxes, pensions and other employee benefit plans, complex debt and equity instruments, basic and diluted earnings per share, shareholder’s equity, accounting changes, and analysis of financial statements.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
ACCT 2101 - Intermediate Financial Accounting I

ACCT 2201 - Management Accounting I (3 credits)

This course delves into the concepts of managerial accounting consisting of the key fundamentals for planning, controlling, and measuring operations. The course topics generally focus on short-term management decision making and include: cost terminology and cost behavior; cost-volume-profit relationships; job order, activity-based, and standard costing; budgeting and responsibility accounting; flexible budgets and variance analysis; variable costing; and relevant cost analysis.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
ACCT 1102 - Financial Accounting Principles II (with a C+ minimum)

ACCT 2202 - Management Accounting II (3 credits)

This course delves deeper and expands the examination of the field of managerial accounting. Both short-term and long-term management decision-making are examined and topics include pricing decisions; the balanced score card and product profitability; customer profitability; process costing; spoilage, scrap and rework; cost allocations; joint and by-product costing; inventory planning, control and costing; long-term investment decisions and capital budgeting; transfer pricing and other control systems and performance measurements used in reporting for control.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
ACCT 2201 - Management Accounting I

FNSR 2201 - Business Finance (3 credits)*

Finance focuses on the increasing value of a firm. This course examines the major decisions faced by the financial manager. Specific topics include functions and goals of financial management, financial analysis, working capital management, time value of money, capital budgeting, capital structure, cost of capital, bond and equity valuation, long-term debt and equity financing, and dividend policy.

Available:
In-class: Fall 2016 & Fall 2017 Semesters
Online: Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
MGMT 1501 - Business Math
ACCT 1101 - Financial Accounting Principles I

MGMT 2401 - Macroeconomics (3 credits)

Economics is concerned with human behavior and the improvement of society.  By confronting the big issues in economics and how they relate to one another, students learn how to use models to make inferences for the benefit of business and personal finances.  Topics will include supply and demand; domestic output; aggregate supply and demand; fiscal policy; the creation of money and the banking system; monetary policy; exchange rates and the balance of payments.

Available:
In-class: Fall 2016, Winter 2017 & Fall 2017 Semesters

Prerequisite(s):
None

MGMT 2501 - Introduction to Statistics (3 credits)

This course covers the basic techniques and tools of statistical analysis and interpretation. Emphasis is placed on examples that occur in, or relate to, the business environment. Topics include: collection and presentation of data, measures of descriptive statistics, probability and probability distributions, statistical estimation and hypothesis testing, correlation and regression analysis, and methods of time series analysis.

Available:
In-class: Fall 2016 & Fall 2017 Semester

Prerequisite(s):
MGMT 1501 - Business Math

MGMT 2998 - Business Strategy (3 credits)

This capstone course will provide students with an introduction to strategic management. The course delivery will also include an internet-based business simulation. Topics covered will include: company missions, external environment, internal analysis, strategic analysis, and implementation.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
FNSR 2201 - Business Finance


Plus 1 of the following:

MGMT 2301 - Microsoft Excel (3 credits)

This course provides a comprehensive presentation of Microsoft Excel. The course will begin with a review of the basic Excel topics presented in MGMT 1302 before new topics are introduced. New topics include: charting, formatting worksheets, absolute cell references, working with large worksheets, what-if analysis, worksheet database manipulation, lookup functions, database functions, templates, and working with multiple worksheets and workbooks.

Available:
In-class: Winter 2017 Semesters

Prerequisite(s):

MGMT 1302 - Computer Applications

MGMT 2302 - Computerized Accounting for Management (3 credits)*

This course is a “hands-on” approach to performing accounting functions with pre-packaged software. Includes the set-up and on-going maintenance of the general ledger, accounts receivable, and accounts payable.

Available:
In-class: Fall 2016, Winter 2017 & Fall 2017 Semesters
Online: Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
ACCT 1101 - Financial Accounting Principles I

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Event Management Major

Click on the blue box to view the course description and any prerequisite courses.

In order to complete the Event Management Major, you must receive credit for all the courses in the Common Year 1 and the following 10 courses:

MKTG 2201 - Customer Service Management (3 credits)

This course encompasses the essential principles of customer service with additional focus on effective communication, problem solving and complaint handling skills. Offering exceptional customer service, at any level in an organization, is the key factor to whether an employee or a business survives, thrives and stands apart from the competitors. Customer Service Management will provide a comprehensive assessment of best practices for the successful management of the giving and receiving of the client experience.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

PREL 2103 - PR & Digital Media (3 credits)

In this fast-evolving digital age, information is both quickly and globally shared. This course combines digital PR with traditional PR in creating compelling content using social media and search optimization techniques to effectively communicate and share information. Instruction is provided on the ongoing history of new media and the impact they are having on society and the public relations profession. In this class students are introduced to the basics of a variety of digital media vehicles used to share news and create dialogue, as well as how to establish digital relationships with stakeholders that are mutually beneficial.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

PREL 2201 - Introduction to Fundraising (3 credits)

Many organizations, either charitable or not-for-profit look to raise money every year to fulfill their mission. This course offers an insight into special events from the charitable perspective and provides an understanding of how fundraising and the processes involved can work in any community campaign. Instruction will cover basic fund-raising concepts including skills and techniques that ensure the self-sufficiency and long-term growth of a non-profit or a charitable organization. Learners will understand the requirements of making an event successful in the non-profit sector. Finally, learners will build knowledge in fund development strategies and activities within the context of special events. 

Available:

In-class: Winter 2017 Semester

Prerequisite(s):
None

PREL 2204 - Building & Maintaining Stakeholder Relations (3 credits)

Stakeholders have an enormous impact on an organization’s mission and objectives. Therefore, it is important to learn who your stakeholders are and know how to build and maintain mutually beneficial relations. This course includes examination of strategies and tactics on how a public relations professional develops a communications plan to build, manage and sustain relations with stakeholders, including the media.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

TOUR 2101 - Introduction to Global Tourism (3 credits)

This course defines the tourism industry and how all industry groups work together to meet the needs and expectations of the visitor. The course will focus on the impact and contributions to the economy by the tourism industry.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

TOUR 2201 - Introduction to Event Management (3 credits)

Event Management is the process through which all planning and development occurs in order to create and produce well organized and well managed events. It involves the effective procurement, organization and implementation of all the products, services and service providers that will bring an event to life. As a professional event planner, you must have an understanding of the role and scope of event management as it is practiced in a broad variety of event contexts. Whether you are creating and coordinating celebrations, conferences, fundraisers, expositions, corporate hospitality events, award galas, fashion shows, mitzvahs, grand opening, familiarization tours or incentive trips, you must be familiar with the tasks required to perform the complex responsibilities associated with their design, planning and production. This course will examine techniques and procedures required for producing successful and sustainable events of all types and sizes.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

TOUR 2202 - Meetings, Expositions & Conventions (3 credits)

For as long as there have been people, there have been meetings and despite rising costs for transportation and hospitality services, more and more meetings are being held in today's fast-paced environment. Meetings, Exhibitions and Conventions introduces you to the scope, diversity and changing aspects of this growing and profitable sector within the tourism industry. Examining the major players and components that make up a convention and/or exhibition, students will gain insights into the workings of this sector. Instruction is provided on processes and techniques for producing successful event gatherings including planning and design elements of meetings, exhibitions and conventions. Finally, students explore new technologies that influence the effectiveness and efficiency of critical elements included in the meeting planner's responsibilities. 

Available:
In-class:  Winter 2017 Semester

Prerequisite(s):
None

TOUR 2203 - Creating the Event Experience (3 credits)

Event Management is the process through which all planning and development occurs in order to create and produce well-organized and well-managed events. The event professional must look at an event as an entire production, similar to a theatrical production, focusing on what the attendee will see and hear during the event. We will look at determining what it is the client wants and needs to achieve, in order to select the most appropriate décor, the right effects and specific equipment for the job based on the resources available. In this course we will concentrate on working with the necessary suppliers to create an environment with a purpose, the desired message and a legacy of memories. 

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
TOUR 2201 - Introduction to Event Management

TOUR 2204 - Catered Events (3 credits)

Whether your event is on a mountain top, at the beach, in a garden, or a corporate hotel, as a skilled event planner you have to be competent at developing the right menu and catering services to make your client's event a success. Catered Events focuses on the fundamentals of the business and the craft of catering for events. You will be introduced to the catering contract and examines various negotiation techniques. You will also explore menu-planning, styles of service, room setups and staff requirements for different types of functions. Instruction is provided on creating menus to match clients' budgets and on how to plan a deep-market themed event. 

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

MGMT 2999 - Business Integration (3 credits)

This capstone course integrates material from previous courses in the Business Administration Diploma program. This course will cover the application of the following concepts: production, marketing, R&D, HR, financial operations, and how key decisions impact business performance within a competitive market.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
MGMT 1501 - Business Mathematics

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Financial Services Major

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Financial Services Major, you must receive credit for all the courses in the Common Year 1 and the following 10 courses:

ACCT 2301 - Taxation (3 credits)

This course covers income taxation in Canada, including the theoretical and practical concepts of income tax and the preparation of income tax returns. Students will develop an understanding of the concepts and rules of the Canadian Income Tax Act pertaining to the determination of personal income tax payable. Specific topics include the following: employment income, business income, property income, capital gains and losses, other income and deductions, computation of taxable income and taxes payable for individuals.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
ACCT 1102 - Financial Accounting Principles II

FNSR 2101 - Introduction to Insurance (3 credits)

In this course, learners are introduced to risk and shown how insurance deals with it. Learners study the basic concepts and language of insurance, the legal context of insurance, and the participants in the industry and their relationship to each other. Specific types of insurances are not discussed, however; the principles students learn underlie situations and policies they will encounter in insurance and future insurance courses.

Available:
In-class: Fall 2016 & Winter 2017 Semesters

Prerequisite(s):
None

FNSR 2201 - Business Finance (3 credits)*

Finance focuses on the increasing value of a firm. This course examines the major decisions faced by the financial manager. Specific topics include functions and goals of financial management, financial analysis, working capital management, time value of money, capital budgeting, capital structure, cost of capital, bond and equity valuation, long-term debt and equity financing, and dividend policy.

Available:
In-class: Fall 2016 & Fall 2017 Semesters
Online:  Fall 2016 Semester

Prerequisite(s):
MGMT 1501 - Business Mathematics
ACCT 1101 - Financial Accounting Principles I

FNSR 2301 - Financial Markets & Products (3 credits)

This course introduces concept of money, the Canadian financial system, personal and commercial banking products and credit granting criteria. The Credit Rating/Scoring system, CDIC coverage, and banking transactions will also be examined.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

FNSR 2302 - Personal Financial Planning (3 credits)

This course explores and applies the eight components of a financial plan within comprehensive case studies. Time value of money, regulation of the financial planning industry, and dealing with diverse clientele will also be examined. A comprehensive financial case study completes the course.

Available:
In-class:  Winter 2017 Semester

Prerequisite(s):
None

FNSR 2303 - Investment Funds in Canada (3 credits)

This is the Canadian Securities Institute mutual fund course allowing successful learners to be licensed and to sell mutual funds.  The course covers all aspects of the Financial and Mutual Fund industry, mutual fund and investment products and the regulatory system governing the mutual fund industry and acceptable selling practices and processes.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

FNSR 2501 - Financial Selling & Ethics (3 credits)

This course introduces participants to a proven relationship sales model with an emphasis on selling in the financial services industry.  Sales presentation skills, ethics and selling, and cultural diversity will also be covered.  Role-playing, in-class presentations and in-class exercises will integrate these skills into an interactive learning experience.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

MGMT 2401 - Macroeconomics (3 credits)

Economics is concerned with human behavior and the improvement of society.  By confronting the big issues in economics and how they relate to one another, students learn how to use models to make inferences for the benefit of business and personal finances.  Topics will include supply and demand; domestic output; aggregate supply and demand; fiscal policy; the creation of money and the banking system; monetary policy; exchange rates and the balance of payments.

Available:
In-class: Fall 2016, Winter 2017 & Fall 2017 Semesters

Prerequisite(s):
None

MKTG 2201 - Customer Service Management (3 credits)

This course encompasses the essential principles of customer service with additional focus on effective communication, problem solving and complaint handling skills. Offering exceptional customer service, at any level in an organization, is the key factor to whether an employee or a business survives, thrives and stands apart from the competitors. Customer Service Management will provide a comprehensive assessment of best practices for the successful management of the giving and receiving of the client experience.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

MGMT 2998 - Business Strategy (3 credits)

This capstone course will provide students with an introduction to strategic management. The course delivery will also include an internet-based business simulation. Topics covered will include: company missions, external environment, internal analysis, strategic analysis, and implementation.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
FNSR 2201 - Business Finance

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General Business Major

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

The General Business major is designed to provide students with seamless pathways to further post-secondary studies at various universities in Alberta. Please consult with a Student Engagement Officer if you are planning to transfer to one of Bow Valley College's many post-secondary partners.

In order to complete the General Business Major, you must receive credit for all the courses in the Common Year 1 and 9 option courses:

General Business Major Option Courses


Plus 1 of the following:

MGMT 2998 - Business Strategy (3 credits)

This capstone course will provide students with an introduction to strategic management. The course delivery will also include an internet-based business simulation. Topics covered will include: company missions, external environment, internal analysis, strategic analysis, and implementation.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
FNSR 2201 - Business Finance

MGMT 2999 - Business Integration (3 credits)

This capstone course integrates material from previous courses in the Business Administration Diploma program. This course will cover the application of the following concepts: production, marketing, R&D, HR, financial operations, and how key decisions impact business performance within a competitive market.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
MGMT 1501 - Business Math

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Global Tourism Major

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Global Tourism Major, you must receive credit for all the courses in the Common Year 1 and the following 10 courses:

MGMT 2801 - International Business (3 credits)

This course will present a study for effective processes for understanding country differentiation and examine strategies and structure of international business. Students will engage in a cross-cultural approach by comparing national marketing systems and local commercial customs.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

MKTG 2102 - Global Marketing (3 credits)

This advanced course focuses on the marketing to a global audience. Topics will include: social networking, social media, viral marketing, and the international consumer.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
MKTG 1101 - Introduction to Marketing

MKTG 2202 - Professional Selling & Ethics (3 credits)

This course introduces participants to a proven relationship sales model with an emphasis on selling in the tourism services industry.  Sales presentation skills, ethics and selling, and cultural diversity will also be covered.  Role-playing, in-class presentations and in-class exercises will integrate these skills into an interactive learning experience.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

TOUR 2101 - Introduction to Global Tourism (3 credits)

This course defines the tourism industry and how all industry groups work together to meet the needs and expectations of the visitor. The course will focus on the impact and contributions to the economy by the tourism industry.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):

None

TOUR 2102 - Human & Regional Geography (3 credits)

This course focuses on the connections and continuous interplay between features of place, populations, resources, cultures, and political systems. Human activities, natural processes, and their interaction with landscapes will also be covered.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

TOUR 2103 - Global Product Development (3 credits)

This course will cover effective processes for generating product ideas and examining general demand factors and trends, travel motivation and market segmentation. Destination development and emerging non-traditional destinations will also be examined.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

TOUR 2104 - Sustainable Tourism Management (3 credits)

The rapid growth of tourism on a global scale has resulted in significant negative environmental impacts, and there is increasing concern about the relationship between tourism and the environment, both natural and cultural. This course will explore the challenges facing the tourism industry in attempting to create a balance between environmental and economic concerns. The importance of "greening" of the industry will be examined.

Available:
In-class:  Winter 2017 Semester

Prerequisite(s):
None

TOUR 2202 - Meetings, Expositions & Conventions (3 credits)

For as long as there have been people, there have been meetings and today despite rising costs for transportation and hospitality services more and more meetings are being held. Meetings, Expositions and Conventions introduces you to the scopes, diversity and changing aspects of this sector of the tourism industry which continues to grow and be a profitable market segment. We examine the major players and components that make up a convention and/or exposition to gain insights into the workings of this sector. We learn about processes and techniques for producing successful event gatherings and plan and design elements of meetings, expositions and conventions. Finally, we explore new technologies that influence the effectiveness and efficiency of critical elements of the meeting planner’s work.

Available:
In-class: Winter 2017 Semester
Online: TBA

Prerequisite(s):
None

TOUR 2999 - Advanced Global Tourism (3 credits)

This project-based course will provide students with the opportunity to demonstrate all skills and abilities utilizing knowledge gained in introduction to global tourism, human and regional geography, international business, global product development, sustainable tourism, management, marketing, and college-wide learning outcomes through an individual project. 

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
TOUR 2101 - Introduction to Global Tourism

MGMT 2999 - Business Integration (3 credits)

This capstone course integrates material from previous courses in the Business Administration Diploma program. This course will cover the application of the following concepts: production, marketing, R&D, HR, financial operations, and how key decisions impact business performance within a competitive market.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
MGMT 1501 - Business Mathematics

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Human Resources Major Year 2

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Human Resources Major, you must receive credit for all the courses in the Common Year 1 and the following 10 courses:

HRES 2201 - Introduction to Human Resources (3 credits)*

This course covers the techniques and activities associated in acquiring, developing and maintaining an effective work force. Topics include: human resource planning, recruitment and selection, orientation, training and development, performance appraisal, wage and salary administration, employee benefits and services, employee safety, security, and health.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

HRES 2202 - Recruitment & Selection (3 credits)*

This course will examine the relationship between effective planning, recruiting, selecting and retaining employees. Different approaches to recruitment will be examined and emphasis will be on practical application of knowledge and skills required for effective recruitment and selection. Topics will include job design, writing job descriptions, creating policies and procedures, recruitment sources, internal and external recruitment, and interviewing.

Available:
In-class: Winter 2017 Semester
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
HRES 2201 - Introduction to Human Resources

HRES 2203 - Compensation & Benefits (3 credits)*

Topics will include job satisfaction and the link to compensation, pay equity, motivation and incentive plans, compensation policies, job evaluation systems, and trends in compensation and benefits such as eldercare and wellness programs.

Available:
In-class:  Winter 2017 Semester
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
HRES 2201 - Introduction to Human Resources

HRES 2301 - Employment Law (3 credits)*

This course examines the legal rights, responsibilities and obligations of organizations and the implications for human resource management from both federal and provincial perspectives.  Included is an overview of the substance of employment law, the steps in the employment process, issues that arise in recruiting, hiring, and promoting and the human resource practices associated with them. Topics will include the law as it pertains to human rights, employment standards, Workers' Compensation, equity in the workplace and privacy.  Students will learn to assess risks and evaluate options to reduce potential liability.  This course will offer students opportunities for practical application of employment law by examining case studies involving legal issues that can arise in the workplace.

Available:
In-class: Winter 2017 Semester
Online: Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

HRES 2302 - Labour Relations (3 credits)

Labour Relations is a fundamental aspect of Human Resource Management; in fact, almost one-third of the Canadian workforce is unionized. This course explores union-management realities within the modern Canadian context with a special emphasis on the key stakeholders (unions, employees, employers, and governments), and on the importance of the collective agreement (negotiating, bargaining rights, terms of agreement, functions, and administration). Exposure to the key elements and the language of an actual collective agreement will be required as part of a research assignment. Factors relating to both private sector and public-sector Labour Relations will be covered. Regular readings and assignments will provide students with an understanding of the large impact Labour-Management Relations plays in the Canadian business environment.

Available:
In-class: Fall 2016 & Fall 2017 Semester
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

HRES 2303 - Occupational Health & Safety (3 credits)*

This course examines the essential elements of effective occupational health and safety programs within organizations. Topics will include: health and safety issues, legislation, workplace hazard assessment and mitigation, WHMIS certification, and wellness programs. This course will also examine issues relating to accident investigation, Workers’ Compensation and disability management.

Available:
In-class: Fall 2016 & Fall 2017 Semesters
Online: Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
None

MGMT 2401 - Macroeconomics (3 credits)

Economics is concerned with human behavior and the improvement of society.  By confronting the big issues in economics and how they relate to one another, students learn how to use models to make inferences for the benefit of business and personal finances.  Topics will include supply and demand; domestic output; aggregate supply and demand; fiscal policy; the creation of money and the banking system; monetary policy; exchange rates and the balance of payments.

Available:
In-class: Fall 2016, Winter 2017 & Fall 2017 Semesters

Prerequisite(s):
None

MGMT 2801 - International Business (3 credits)

This course will present a study for effective processes for understanding country differentiation and examine strategies and structure of international business. Students will engage in a cross-cultural approach by comparing national marketing systems and local commercial customs.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

PREL 2102 - Crisis Communications & Reputation Management (3 credits)

A crisis can disrupt any organizations normal operations, put its reputation in danger and damage its bottom line. This course will teach you how to identify a true crisis versus an issue. Topics covered include how to write a crisis communications plan with strategies and tactics to first of all prevent issues and crises, and when necessary withstand a crisis, lessen actual damage, and protect the organizations reputation.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

MGMT 2999 - Business Integration (3 credits)

This capstone course integrates material from previous courses in the Business Administration Diploma program. This course will cover the application of the following concepts: production, marketing, R&D, HR, financial operations, and how key decisions impact business performance within a competitive market.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
MGMT 1501 - Business Mathematics

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Insurance & Risk Management Major

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Insurance & Risk Management Major, you must receive credit for all the courses in the Common Year 1 and the following 9 courses:

Note: This program has been revised. For students who started prior to September 2015, please follow the former program course list attached. 

FNSR 2201 - Business Finance (3 credits)*

Finance focuses on the increasing value of a firm. This course examines the major decisions faced by the financial manager. Specific topics include functions and goals of financial management, financial analysis, working capital management, time value of money, capital budgeting, capital structure, cost of capital, bond and equity valuation, long-term debt and equity financing, and dividend policy.

Available:
In-class: Fall 2016 & Fall 2017 Semesters
Online:  Fall 2016, Winter 2017 & Spring 2017 Semesters

Prerequisite(s):
MGMT 1501 - Business Math
ACCT 1101 - Financial Accounting Principles I

FNSR 2401 - Risk Management Principles & Practice (3 credits)

This course provides students with a broad understanding of risk management and the risk management process.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

In order for this course to count towards the Canadian Risk Management (CRM) Designation students must achieve 70% on a two hour CRM standardized examination and pay an additional $125 fee for each exam.

FNSR 2104 - Automobile Insurance (3 credits)

This course is a detailed study of automobile insurance in Canada. The course covers legislation related to automobile insurance along with the policies and regulations. The focus is on personal coverages.  Learners will get an overview of the different provincial approaches to automobile insurance and some of the problems related to it.  In addition, learners will deal in detail with Owner's Policies or coverages specific to Alberta. 

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

FNSR 2103 - Insurance Against Liability (3 credits)

To understand liability insurance, learners must first know something of the law and the Canadian legal system and the differences between the common law and the Civil Code of Québec.  While this course is not a law course, it will introduce learners to those legal principles that affect liability insurance. Insurance Against Liability examines some of the more common ways people become liable to each other and explains how this liability may be insured or why it cannot be insured. 

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

FNSR 2102 - Insurance on Property (3 credits)

This course is an introduction to property insurance.  The course lays the foundation for all types of property insurance with explanations of the legislative framework that governs them and of their principles, doctrines and other characteristics. Insurance on Property shows how that framework and those common features are reflected in the most common commercial and personal lines insurance policies. Throughout Insurance on Property, learners will discuss how new wordings develop in response to new and changing practical problems.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

FNSR 2402 - Risk Assessment & Treatment (3 credits)

The purpose of this course is to develop an enterprise-wide perspective of risk by applying risk management concepts to four major categories: hazard (insurable), operational, financial, and strategic. This course broadens your understanding of risk management from its traditional focus on accidental losses to include all risks an organization may face. Learn about global risk management standards such as ISO 31000 and the COSO ERM – Integrated Framework, and discuss various risk identification and analysis techniques in detail. Apply rudimentary analytical tools to assess financial risk in areas of financial leverage, liquidity risk, and capital investment risk. Risk oversight, monitoring, and assurance are discussed from the perspective of governance and internal control. This course relies heavily on insurance based content consistent with risk assessment and risk management principles.

Available:
In-class:  Winter 2017 Semester

Prerequisite(s):
None

In order for this course to count towards the Canadian Risk Management (CRM) Designation students must achieve 70% on a two hour CRM standardized examination and pay an additional $125 fee for each exam.

MGMT 2998 - Business Strategy (3 credits)

This capstone course will provide students with an introduction to strategic management. The course delivery will also include an internet-based business simulation. Topics covered will include: company missions, external environment, internal analysis, strategic analysis, and implementation.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017, Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
FNSR 2201 - Business Finance


Plus 3 electives from the following:

FNSR 2105 - Essentials of Loss Adjusting (3 credits)

Focused knowledge of insurance and professional conduct within the claims domain forms the core of Essentials of Loss Adjusting. Soft skills and knowledge required to handle claims are blended in the course to help learners improve fundamental insurance claims-handling techniques.  Learners will reflect on managing relationships in order to gather critical information in the claims-handling process. The course provides a step-by-step process to policy analysis for coverage evaluations. In addition, learners examine the fundamentals of investigation, evaluation, negotiation, and settlement within the claims process. Specific introductory claims knowledge will be covered in the context of automobile, property, and liability claims.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

FNSR 2106 - Underwriting Essentials (3 credits)

This course is addressed to the beginning underwriter. Learners will begin with an overview of the underwriter's role as an investor of shareholder capital on behalf of the insurer. They will see how that role has evolved and how the underwriter accepts or rejects risk for the insurer within parameters both set by the insurer and imposed by the external environment. The course also covers the many types of detailed knowledge, the "hard" and "soft" skills, and the temperament an underwriter needs to develop to succeed.  Learners will see these characteristics applied in the analysis of individual property, liability and automobile risks.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

FNSR 2107 - Essential Skills for Insurance Broker & Agent (3 credits)

This skills-based course provides an overview of insurance business practices from the broker's perspective. Learners focus on the needs of personal lines clients and small commercial risks. In Essential Skills for the Insurance Broker and Agent,the learner as an insurance intermediary, is given insight into the skills that a typical broker needs to perform effectively. They follow the progress of a risk from initial contact with the client through the evaluation and application process to binding and policy documents. In addition, learners also review the major product lines and common policy transactions that a broker handles.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

FNSR 2403 - Risk Financing (3 credits)

This course will assess the methods which an organization can obtain funds to pay for accidental losses. Emphasis is placed on the selection, implementation and monitoring of various risk financing techniques. Specific subjects discussed are: a framework for risk financing; criteria for risk financing selection techniques; insurance as a mechanism for financing property, net income, personnel, and liability losses; accounting and income tax aspects of accidental losses; insurance pricing; selection of insurers and their representatives; implementing risk retention available options, including the use of affiliated insurers; and cost of risk allocation techniques.

Available:
In-class:  Winter 2017 Semester

Prerequisite(s):
None

In order for this course to count towards the Canadian Risk Management (CRM) Designation students must achieve 70% on a two hour CRM standardized examination and pay an additional $125 fee for each exam.

MGMT 2102 - Project Management (3 credits)*

This course introduces the basic elements of project management. You will learn the characteristics of projects, the principles of project managements and the five stages involved in effectively managing projects. By the end of this course, you will have been able to create a Needs Analysis document, a Project Proposal, and a Project- Management Plan. You will be able to create a Gantt Chart to plot the timelines of a project.

Available:
Online: Currently unavailable

Prerequisite(s):
None

MGMT 2301 - Microsoft Excel (3 credits)

This course provides a comprehensive presentation of Microsoft Excel. The course will begin with a review of the basic Excel topics presented in MGMT 1302 before new topics are introduced. New topics include: charting, formatting worksheets, absolute cell references, working with large worksheets, what-if analysis, worksheet database manipulation, lookup functions, database functions, templates, and working with multiple worksheets and workbooks.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
MGMT 1302 - Computer Applications

MGMT 2401 - Macroeconomics (3 credits)

Economics is concerned with human behavior and the improvement of society.  By confronting the big issues in economics and how they relate to one another, students learn how to use models to make inferences for the benefit of business and personal finances.  Topics will include supply and demand; domestic output; aggregate supply and demand; fiscal policy; the creation of money and the banking system; monetary policy; exchange rates and the balance of payments.

Available:
In-class: Fall 2016, Winter 2017 & Fall 2017 Semesters

Prerequisite(s):
None

MGMT 2501 - Introduction to Statistics (3 credits)

This covers the basic techniques and tools of statistical analysis and interpretation. Emphasis is placed on examples that occur in, or relate to, the business environment. Topics include: collection and presentation of data, measures of descriptive statistics, probability and probability distributions, statistical estimation and hypothesis testing, correlation and regression analysis, and methods of time series analysis.

Available:
In-class: Fall 2016 & Fall 2017 Semester

Prerequisite(s):
MGMT 1501 - Business Math

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Marketing Major

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Marketing Major, you must receive credit for all the courses in the Common Year 1 and the following 10 courses:

MKTG 2101 - Consumer Behaviour (3 credits)

This course is an advanced marketing course designed to provide students with in-depth knowledge of the fundamentals of consumer behaviour, with emphasis on the consumer in the marketplace, consumers as individuals, consumers as decision makers, and consumers as influenced by culture and subculture. An examination of consumer behaviour theories and research will be a key component of this course. Emphasis will be placed on understanding the application of consumer behaviour concepts in a competitive, dynamic, and global business environment.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
MKTG 1101 - Introduction to Marketing

MKTG 2102 - Global Marketing (3 credits)

This advanced course focuses on the marketing to a global audience. Topics will include: social networking, social media, viral marketing, and the international consumer.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
MKTG 1101 - Introduction to Marketing

MKTG 2201 - Customer Service Management (3 credits)

This course encompasses the essential principles of customer service with additional focus on effective communication, problem solving and complaint handling skills. Offering exceptional customer service, at any level in an organization, is the key factor to whether an employee or a business survives, thrives and stands apart from the competitors. Customer Service Management will provide a comprehensive assessment of best practices for the successful management of the client experience.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

MKTG 2202 - Professional Selling & Ethics (3 credits)

This course will introduce the concept of relationship sales model with an emphasis on ethical practices. Sales presentation skills and cultural diversity will be covered in an interactive learning environment.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

PREL 2101 - Introduction to Public Relations (3 credits)

This course is an overview of the public relations profession: what it is, how it is practiced and what you do as a PR practitioner. By studying the history and the purpose of PR in society students will learn that the profession has its own distinct body of theory, ethics, and professionalism. Fundamental strategic communications are learnt through examining the RACE Formula and learning how to prepare a communications plan.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

PREL 2102 - Crisis Communications & Reputation Management (3 credits)

A crisis can disrupt any organizations normal operations, put its reputation in danger and damage its bottom line. This course will teach you how to identify a true crisis versus an issue. Topics covered include how to write a crisis communications plan with strategies and tactics to first of all prevent issues and crises, and when necessary withstand a crisis, lessen actual damage, and protect the organizations reputation.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

PREL 2201 - Introduction to Fundraising (3 credits)

Many organizations, either charitable or not-for-profit look to raise money every year to fulfill their mission. This course offers an insight into special events from the charitable perspective and provides an understanding of how fundraising and the processes involved can work in any community campaign. Instruction will cover basic fund-raising concepts including skills and techniques that ensure the self-sufficiency and long-term growth of a non-profit or a charitable organization. Learners will understand the requirements of making an event successful in the non-profit sector. Finally, learners will build knowledge in fund development strategies and activities within the context of special events. 

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

PREL 2202 - Communication Research & Planning (3 credits)

Research, research, research. This is one of the most critical components of planning and evaluation for public relations professional. In this course, students will learn why research is recommended for public relations, when it is required, what information is needed and how data is collected. Various research topics will be examined such as: qualitative and quantitative, primary and secondary, and formal and information research methods. Students will learn how to distinguish and recognize various PR research instruments and metrics, including: media monitoring, communications audits, focus groups, interviewing, opinion polls and surveys to plan and evaluate various public relations campaigns including social media campaigns. Students get an opportunity to conduct their own research in order to build a Communications plan following the RACE formula.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

TOUR 2201 - Introduction to Event Management (3 credits)

Event Management is the process through which all planning and development occurs in order to create and produce well organized and well managed events. It involves the effective procurement, organization and implementation of all the products, services and service providers that will bring an event to life. As a professional event planner, you must have an understanding of the role and scope of event management as it is practiced in a broad variety of event contexts. Whether you are creating and coordinating celebrations, conferences, fundraisers, expositions, corporate hospitality events, award galas, fashion shows, mitzvahs, grand openings, familiarization tours or incentive trips, you must be familiar with the tasks required to perform the complex responsibilities associated with their design, planning and production. This course will examine techniques and procedures required for producing successful and sustainable events of all types and sizes.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

MGMT 2999 - Business Integration (3 credits)

This capstone course integrates material from previous courses in the Business Administration Diploma program. This course will cover the application of the following concepts: production, marketing, R&D, HR, financial operations, and how key decisions impact business performance within a competitive market.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
MGMT 1501 - Business Mathematics

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Public Relations Major

Click on the blue box to view the course description and any prerequisite courses.
* Indicates course that is also available online

In order to complete the Public Relations Major, you must receive credit for all the courses in the Common Year 1 and the following 10 courses:

MGMT 2801 - International Business (3 credits)

This course will present a study for effective processes for understanding country differentiation and examine strategies and structure of international business. Students will engage in a cross-cultural approach by comparing national marketing systems and local commercial customs.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

MKTG 2102 - Global Marketing (3 credits)

This advanced course focuses on the marketing to a global audience. Topics will include: social networking, social media, viral marketing, and the international consumer.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
MKTG 1101 - Introduction to Marketing

MKTG 2202 - Professional Selling & Ethics (3 credits)

This course will introduce the concept of relationship sales model with an emphasis on ethical practices. Sales presentation skills and cultural diversity will be covered in an interactive learning environment.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

PREL 2101 - Introduction to Public Relations (3 credits)

This course is an overview of the public relations profession: what it is, how it is practiced and what you do as a PR practitioner. By studying the history and the purpose of PR in society students will learn that the profession has its own distinct body of theory, ethics, and professionalism. Fundamental strategic communications are learnt through examining the RACE Formula and learning how to prepare a communications plan.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

PREL 2102 - Crisis Communications & Reputation Management (3 credits)

A crisis can disrupt any organizations normal operations, put its reputation in danger and damage its bottom line. This course will teach you how to identify a true crisis versus an issue. Topics covered include how to write a crisis communications plan with strategies and tactics to first of all prevent issues and crises, and when necessary withstand a crisis, lessen actual damage, and protect the organizations reputation.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

PREL 2103 - PR & Digital Media (3 credits)

In this fast-evolving digital age, information is both quickly and globally shared. This course combines digital PR with traditional PR in creating compelling content using social media and search optimization techniques to effectively communicate and share information. Instruction is provided on the ongoing history of new media and the impact they are having on society and the public relations profession. In this class students are introduced to the basics of a variety of digital media vehicles used to share news and create dialogue, as well as how to establish digital relationships with stakeholders that are mutually beneficial.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
None

PREL 2104 - Writing for Public Relations (3 credits)

In PR you need more than people skills to succeed - you need to be able to write and develop various types of PR collateral such as: blogs, web copy, social media posts, news releases, op-eds, articles, speeches and more. Writing effectively, the delivery and the timing of the message to the target audience can be the key to successful communication for any organization. This course covers the various forms of public relations writing and their application whether trying to persuade or inform the media, the public, employees or shareholders. Students learn how to write clearly, concisely, and persuasively while working under tight deadlines and editing their work and the work of others.

Available:
In-class: Fall 2016 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1201 Business Communication (with a B+ minimum)

PREL 2202 - Communication Research & Planning (3 credits)

Research, research, research. This is one of the most critical components of planning and evaluation for public relations professional. In this course, students will learn why research is recommended for public relations, when it is required, what information is needed and how data is collected. Various research topics will be examined such as: qualitative and quantitative, primary and secondary, and formal and information research methods. Students will learn how to distinguish and recognize various PR research instruments and metrics, including: media monitoring, communications audits, focus groups, interviewing, opinion polls and surveys to plan and evaluate various public relations campaigns including social media campaigns. Students get an opportunity to conduct their own research in order to build a Communications plan following the RACE formula.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

PREL 2204 - Building & Maintaining Stakeholder Relations (3 credits)

Stakeholders have an enormous impact on an organization’s mission and objectives. Therefore, it is important to learn who your stakeholders are and know how to build and maintain mutually beneficial relations. This course includes examination of strategies and tactics on how a public relations professional develops a communications plan to build, manage and sustain relations with stakeholders, including the media.

Available:
In-class: Winter 2017 Semester

Prerequisite(s):
None

MGMT 2999 - Business Integration (3 credits)

This capstone course integrates material from previous courses in the Business Administration Diploma program. This course will cover the application of the following concepts: production, marketing, R&D, HR, financial operations, and how key decisions impact business performance within a competitive market.

Available:
In-class: Fall 2016, Winter 2017, Spring 2017 & Fall 2017 Semesters

Prerequisite(s):
MGMT 1101 - Introduction to Management
MKTG 1101 - Introduction to Marketing
ACCT 1101 - Financial Accounting Principles I
MGMT 1501 - Business Mathematics

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Co-operative Education Option

Co-op Education combines academic studies with work-related experience for Business Administration Diploma students in good academic standing. Through an active job search, co-op students bridge their classroom studies with practical, paid experience in their field of study for an entire term (fall, winter, or summer). Acceptance into this non-credit co-op program is competitive and students must complete the application process to be considered. Not all students will be offered a co-op placement. Find more information on the Co-op Option here

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