Introduction to Marketing – Online
This course is an introduction to the concept of marketing. You will learn the origins, evolution, and principles of modern marketing management, including marketing information systems, marketing research, consumer behaviour, and marketing-mix strategies.
$295.00 (plus textbook)
Online Only* (30 hrs)
*Ongoing registration
Textbook available for sale from the Bow Valley College Bookstore 403-410-1740. For more information about this course please call 403-410-1595 or email continuingeducation@bowvalleycollege.ca
** This course is eligible for 10% Alumni discount. Click here for more details.**
