Marketing Research - Online
This course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course, students will understand the interrelationship among
the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology-assisted research are assessed in their ability to address the challenges facing Canadian market researchers.
Marketers must understand their clients' needs and the role of marketing research as a valuable tool in the marketing process. This course emphasizes the challenge to be competitive in today's rapidly changing global marketplace in order to be cost-effective, accurate, and timely in making marketing decisions. Real world applications will be addressed to provide learners with the opportunity to apply the research process.
$295.00 (plus textbook)
Online Only* (30 hrs)
*Ongoing registration
For more information about this certificate please call 403-410-1595 or email continuingeducation@bowvalleycollege.ca
