ADMN9302

Marketing Support with AI

Course Description

Marketing Support with AI explores how artificial intelligence can assist with marketing activities such as content creation, audience analysis, and campaign planning. The course introduces learners to AI tools that support the development of marketing messages, social media content, promotional materials, and basic market insights. Learners gain practical experience using AI to generate ideas, refine messaging, and analyze engagement data while maintaining brand voice and communication standards. Through applied exercises, participants develop the ability to support marketing functions more efficiently while using AI responsibly and strategically.

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