Marketing Support with AI teaches how artificial intelligence can enhance marketing activities, including content creation, audience analysis, and campaign planning. This microcredential introduces AI tools to help develop marketing messages, social media content, promotional materials, and basic market insights. You’ll gain hands-on experience generating ideas, refining messaging, and analyzing engagement data, all while maintaining brand voice and communication standards. Through applied exercises, you’ll learn to support marketing functions efficiently, using AI responsibly and strategically.