Jeff Clemens combines journalism, digital marketing expertise, and entertainment industry knowledge in his leadership of the Centre of Entertainment Arts. With a BFA focusing on English Literature from University of Calgary, Journalism Diploma from SAIT, and Master's in Learning and Technology from Royal Roads University, Clemens specializes in gamification, instructional technology, mixed reality (AR/VR), and innovative assessment methods. His diverse career spans technical roles at Memory Express, journalism at Strathmore Standard, digital marketing and sponsorship work at Mark's and Calgary Coop, plus freelance journalism in video games, film, and entertainment. His progression from School of Technology instructor to chair to CEA Associate Dean, combined with board membership at Elixr simulation company, positions him as an expert on entertainment arts education, digital marketing trends, gaming journalism, AR/VR applications, and industry-education partnerships in film, animation, and video game development.