Introduction to Marketing

MKTG1101

3
Credits

Course Description

Learners are introduced to concepts aimed at providing a solid foundation of marketing principles and the role marketing plays in business. Emphasizing a holistic approach, learners have the opportunity to analyze and apply the marketing mix. Key concepts include product, price, placement, and promotion (4Ps), the Integrated Marketing Communications Mix (IMC), market research, and consumer behaviour.

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Face to Face - Synchronous

START/END DATE
May 6, 2025
-
June 27, 2025

Face to Face - Synchronous

START/END DATE
May 6, 2025
-
June 27, 2025

Face to Face - Synchronous

START/END DATE
May 6, 2025
-
June 27, 2025

Online - Asynchronous

START/END DATE
May 6, 2025
-
August 22, 2025