At Bow Valley College, our Business Administration Digital Marketing program gives you more than theory. You’ll gain the skills to design, launch, and measure digital campaigns using today’s AI-driven tools. By blending business fundamentals with hands-on training in user experience, analytics, content creation, and integrated media, you’ll graduate ready to drive growth for any organization or your own business.
Whether you want to work in-house, at an agency, with a startup, or as a consultant, you’ll be prepared for in-demand roles such as SEO/SEM specialist, content strategist, social media manager, or digital marketing director.
A standard course load is five courses per Fall or Winter term, though full-time status can be maintained with a minimum of three courses per term.
For students enrolled in the condensed Spring 2026 (May to June) or Summer 2026 (July to August) terms, we recommend taking no more than two courses per term due to the accelerated format. However, students beginning the program in the Spring term will need to enrol in a minimum of three courses in order to maintain full-time status.
Please note that taking fewer than the standard course load will extend the time required to complete your program.
Graduates may also beeligible to transfer into SAIT’s Bachelor of Business Administration, Marketingmajor, subject to admission requirements and acceptance.
Additional transferopportunities are available through MacEwan University, allowing eligiblegraduates to pursue a Bachelor of Arts or Bachelor of Science degree, subjectto admission requirements and acceptance.
This program offers dualaccreditation through our partnership with the Digital Marketing Institute(DMI). Upon completion, students also earn the Certified Digital MarketingAssociate (CDMA) certification.
As the first partnershipof its kind in Canada, students gain access to essential course materials andcontent curated by international industry experts. The certification isintegrated directly into the program, allowing students to earn both their academiccredential and industry certification as part of their studies.
The Business Administration diploma includes both core business and major-specific courses. Classes are available in person and online, though not all courses may be offered online each semester. For some courses, midterms and final exams must be completed in person or at an approved invigilation site. Academic Advisors are available to help you plan your pathway.
Program availability and start dates are subject to change. Admission is based on first applied, first qualified.
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Not all delivery modes are available for all courses or programs, and not all courses are available each term. Students should follow up on their individual program areas or their MyBVC for information for courses delivery types and availability.
Delivery modes, descriptions, and availability of courses each term are subject to change.
Others talk business solutions.
At Chiu School of Business, you’ll develop bold ideas, innovative thinking, and hands-on experience.
